The certification is available to HubSpot Professional or Enterprise accounts.
HubSpot Academy’s Contextual Marketing Certification course shows you how to harness the power of smart content and a personalized website from start to finish. Want to personalize your website so that your customers see something different than your first-time visitors? Contextual marketing personalizes a user’s experience on your website based on who they are and what they’re looking for. Transform your website into a user-focused, personalized tool. You should also have clearly developed buyer personas and content tailored to each stage of the buyer’s journey. In order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. The content in this certification is closely tied to who your contacts are and how they’re segmented. In the Contextual Marketing Certification, you’ll learn how to create a website experience tailored to your users’ needs and preferences. HubSpot Contextual Marketing Certification Exam AnswersĬontextual Marketing helps you tailor your website to the users who are most important to your organization.